![]() ![]() In 2018, the company set out to slash delivery times in Eurasia from 42 to 27 minutes. Dodo Pizza’s approach to online content has contributed to its reputation as a tech-forward company, and in turn, one that many people want to work for.īy publishing its goals (both in-progress and future), Dodo Pizza also holds itself accountable. It also has an influential blog, which founder Ovchinnikov started at the same time he opened the very first Dodo Pizza in Russia in 2011. This means that when we grant a franchise, what we are really granting franchises is access to a service.” As chief agile officer, Anton Bevzuk, says, “Dodo Pizza is a unique cloud-first pizza store. The Dodo IS platform is also why the chain has been able to grow so quickly. So, for example, instead of paper tickets, employees can input and monitor orders via the Dodo IS system, which is linked to the Dodo website so that the customer can see when their pizza is due to arrive. This is because, instead of relying on third-party software, it has brought development in-house a decision it believes will be crucial to its future success in the QSR (quick service restaurant) industry.ĭodo Pizza has created its own cloud-based digital platform (called Dodo IS), which handles everything from mobile app orders to kitchen workflow. Pizza with a side of techĭodo Pizza describes itself as “a company that merges IT and retail”. So what exactly makes Dodo Pizza different to all the rest? Here’s a look at the chain and the reasons behind its flourishing success. It’s a bold aim, but one that its founder – who has been described as “the Steve Jobs of pizza” – seems intent on achieving. The chain currently has 549 pizzerias in 13 countries, and plans to add another 1,000 in Europe, Asia, and Africa over the next five years. However, it is in fact one of the fastest-growing restaurant chains in Europe, and the largest pizzeria in its native Russia. In 2014, it completed the largest crowdfunding campaign in Russian history, raising more than $2 million from 180 private investors, many IT professionals and engineers.įor the launch of the Coventry pizzeria Dodo is giving away 500 margarita pizzas in return for honest feedback.EMEA/USA: +44 (0)20 7970 4322 | email: Menu It has since overtaken Domino’s, Papa John’s and Pizza Hut to become Russia’s market leader in pizza delivery. It also intends to opening the ‘pizzeria of the future’ in China, which will have no cashiers and where all orders will be processed via the WeChat messenger.ĭodo began a franchising model in 2013 with a target of around 2,500 restaurants to be achieved through a mixture of franchise and corporate-owned stores. Last year the company announced it would be expanding its IT team from 49 to 250 developers to help it build new online systems, including a build-your-own-pizza feature on its app. ![]() It also allows people from around the world to see the kitchens of its stores on the internet and posts its individual restaurant sales figures in its company blogs for people to read. The company uses a cloud-based system known as Dodo IS that collects and processes operations data, reports real-time business analytics, and helps kitchen and delivery staff to be more efficient by allowing for more informed decision-making. It opened its debut UK restaurant in Brighton in 2017.ĭodo was founded in 2011 by Russian blogger and entrepreneur Fyodor Ovchinnikov, initially launching as a delivery-only pizza store before being developed into an IT-oriented concept, with fully integrated production and administration process, despite its somewhat less than 'future proof' name. ![]() ![]() The group, which currently operates more than 450 restaurants in 12 countries including Europe, the US and China, will open in Coventry, and has plans to open further pizzerias in the UK. ![]()
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